ABOUT US
Spreading wine knowledge and positivity like whipped butter
Luke
Luke's passion for wine started whilst travelling, he spent a day touring the vineyards of Stellenbosch in South Africa and the rest as they say is history.
Having worked for Majestic Wine in his twenties, managing various stores in London he began to realise that he looks at the wine world in a different way.
Luke is now on a mission to revolutionise the wine world to make it more relatable and accessible. Having built a community and with his steady following on social media Luke invites you to be a part of his journey.
Our Story
Welcome to Luke Flunder's Wine World, your virtual sanctuary for all things wine-related. With over 12 years of experience in the industry, I've traversed the globe, exploring vineyards, tasting rooms, and hidden gems to deepen my understanding and appreciation of wine.
Throughout my journey, I've had the privilege of connecting with wine lovers from all walks of life, cultivating a substantial following on TikTok, Instagram, and beyond.
Our mission
Amidst the hustle and bustle of social media, I've found solace and authenticity in Substack—my headquarters, where I can share my passion for wine in its purest form.
Here in Luke Flunder's Wine World, I invite you to join me on a voyage of discovery. From curated recommendations to insider tips and insights, each post is crafted with care to change the world of wine for the better.
Whether you're a seasoned enthusiast or a curious newcomer, there's something here for everyone. So, pull up a chair, pour yourself a glass and let's embark on this adventure together.